More than 55% of American marketers use webinars in the B2B sector.

Even more powerful than video, webinars allow for real interaction between the speaker and the participants. A crucial tool in the United States, it has now gained popularity in France, especially in the B2B sector.

  • How to define your conference topics?
  • How to choose your target audience?
  • 7 tips to implement your B2B webinar marketing strategy.
  • What duration is suitable for which audience?

This whitepaper serves as an introduction to webinar marketing, as well as a guide to help you succeed.


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