B2B decision-makers are sensitive to what drives you, and their selection criteria extend far beyond technical and pricing considerations to include ethical, environmental, and societal elements.
For example, 72% of B2B buyers say they are more likely to work with companies that perform well in terms of CSR - ESG, and 75% say they are willing to pay 10% more to work with a responsible company. Better still, the majority of decision-makers want companies to inform them about their CSR achievements, and say they are more likely to trust a brand whose advertising promotes a societal or environmental objective*.
Recognizing the crucial role they can play in driving positive change and promoting ethical and sustainable practices, decision-makers are turning to partners who share their values and convictions.
To bring your mission to life and amplify your commitments, we mobilize over 400 specialized journalists, our 35 leading media brands, and exceptional editorial resources dedicated to the major challenges that unite us all.
Prove that your commitments are deeply rooted in your DNA, and take the lead at the heart of our editorial teams on the social and environmental issues that matter to you: decarbonization, resilient cities, reindustrialization, climate challenges, cybersecurity, etc.
We support you in communicating what you’re committed to, through compelling, authentic content that tells your story and promotes your initiatives. Supported by a variety of formats (articles, interviews, infographics, studies, etc.), your campaign is distributed omnichannel to a qualified, committed audience (12 million unique visitors per month for our 35 leading brands).
To assess the reach and impact of your communication campaign around your commitments, we monitor specific performance indicators and make targeted adjustments, in real-time, to maximize the impact of your actions.
*”The New B2B, Omnichannel, Tech-Friendly and Woke” Study (2022).
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Fischer & Partner
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