ChatGPT: 4 POWERFUL apps for B2B marketing

A newcomer on the generative AI scene, ChatGPT has been causing a stir since its launch by OpenAI at the end of November 2022. Is it revolutionary? ChatGPT certainly is, insofar as it (finally) makes generative Artificial Intelligence a part of everyday business operations.


In a complicated economic climate where optimising resources is at the top of decision-makers agendas, this disruptive chatbot is becoming a valuable ally in boosting the ROI of marketing actions, from content creation to lead generation and branding efforts on social networks. Here are 4 ultra-practical applications to try out today!

1. Tailor-made content creation thanks to prompter engineering

Content creation is the most obvious application for ChatGPT, along with coding and web development. OpenAI’s chatbot is at home writing product descriptions, blog posts, calls to action, landing pages, social media posts and even white papers, as long as the input is done properly.

Here are a few tips to ensure that ChatGPT lives up to your expectations when it comes to content creation:

2. Interactive engagement of B2B leads

Thanks to its linguistic capabilities, ChatGPT can conduct intelligible, relevant and interactive text conversations to answer questions from visitors to your site, just as a human assistant would. Several solutions now make it possible to feed the chatbot with content relating to your offer, the history of your company, practical information and FAQ-type content to provide spontaneous, contextualised answers to the questions asked by visitors to your website. The aim: is to provide relevant, responsive assistance and speed up the purchasing process.

Note: ChatGPT can also analyse raw data to facilitate lead scoring. All you have to do is submit the scoring details and ask it to rank the leads generated according to the variables and coefficients.

Still, on the subject of lead generation, ChatGPT can create content for your landing pages. Ask it to adopt a “copywriting tone” and to multiply the Call to Action.

3. ChatGPT for 24/7 customer service

Just a few months ago, the world of customer relations chatbots was splitting into two universes:

OpenAI and other start-ups specialising in generative AI have quite simply disrupted the sector, offering a chatbot capable of conducting meaningful and relevant conversations with very little human intervention. The applications are numerous:

4. ChatGPT: your ally for snacking and recycling content

Content snacking is a content marketing technique that involves creating short, targeted and easily consumable content tailored to the needs and expectations of users who are looking for quick, relevant but intellectually rigorous information. This technique maximises the reach of your content by distributing it across different channels and formats, increasing your brand’s visibility and reaching a wider audience without breaking the bank.

ChatGPT can help you put in place a content-snacking strategy, for example by digesting a white paper or any other long-form content you have created, extracting key information and transforming it into several short, effective content formats. For example, ChatGPT can digest a 2,000-word white paper and extract :

There are several advantages to snacking and recycling content:

  1. Content recycling allows you to optimise resources by creating new content from existing content. This reduces production costs while maximising the reach of your content… a major advantage in an uncertain economic climate;
  2. Content recycling allows you to improve brand visibility at a lower cost by distributing the same content across different channels and using different formats. This means you can reach a wider audience and increase engagement;
  3. Content recycling reduces the pressure on content production by reusing existing content to create new content. This means you can produce more content in less time.
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