LSA, the leading media brand for retail professionals, is strengthening its editorial offering with LSA Green to better address the growing challenges related to the environment, recycling, organic products, fair trade, and corporate social responsibility (CSR). This initiative focuses on an exceptional ecosystem led by the foremost editorial force in France for retail news.
Despite a complex economic climate, the ecological transition in retail continues unabated
The results of the latest survey conducted by the Ministry of the Environment leave no room for doubt: an overwhelming majority of the French (70%) believe that individual involvement is necessary to protect the environment. The respondents’ comments are unequivocal: “fighting against waste”, “buying locally-made products”, “more responsible consumption”, and so on.
In a study conducted by Accenture, 66% of consumers state that their purchasing decisions are influenced by the values and actions of company leaders, with a clear preference for companies that use high-quality ingredients (80%), demonstrate fairness in managing their teams (64%), and consider environmental sustainability in their operations (63%).
Despite the pandemic and economic crisis, the pace of ecological transition in retail remains strong. To support professionals and provide them with tools in this complex environment, LSA is strengthening its “Green” editorial framework and deploying an exceptional ecosystem.
LSA Green: a rich, multi-channel editorial campaign
Just over two years ago, LSA launched LSA Green, with the ambition of making it THE benchmark information site for retail professionals wishing to embrace the ecological transition and align themselves with the expectations of the ‘active consumer’. A successful gamble!
More than just an information source, LSA Green now positions itself as an idea and monitoring laboratory, but also as an operational tool for professionals in both food and non-food sectors, both at headquarters and in the field, who wish to:
- Rethink the organization of their company in light of ethical, ecological, and societal challenges; ;
- Produce more with less and sell differently;
- Build customer and employee loyalty;
- Design a new model that generates growth and is more virtuous for the planet;
- Understand and anticipate the expectations of the “consum’actor”.
To animate this media, LSA mobilizes a team of around twenty journalists, making it the leading editorial force in France for retail news.
The program includes exclusive reports, original studies, expert advice, interviews with leading figures, columns, in-depth analyses of strategies, and best practices covering five major editorial themes (Sustainable Development, CSR, Made in France, Organic, Healthy and Natural).
LSA Green also offers a weekly newsletter with the latest news in Green Retail and exclusive thematic content. LSA’s green ecosystem is also supported by a flagship event, the “La Conso S’engage” Awards, which will celebrate its 10th anniversary in 2023.
This editorial setup is complemented by two special “Green” editions (May 25th and November 23rd) and a weekly rendezvous to decode the news in the sector.