Event marketing is now recognized as a powerful lever for evangelization, cohesion, and above all, acquisition.

In the same way as inbound, SEA and social networks, event marketing offers many benefits for B2B brands: it enhances brand image, engages audiences and generates a regular and qualified volume of leads, followed by sales.

  • Hybrid, physical, digital: how do these different formats complement each other, and how can you make the right choice?
  • How can you make events a sustainable and recurring marketing lever for lead generation?
  • What additional actions should you implement to engage your targets before, during, and after D-day?

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