52.6 million: that's the number of social media users in France in 2022.

While their use in B2B developed later, social media now serve as proven lead generation tools.

Evidence of this: 37% of B2B executives have made a purchase after reading content published on social media.


  • Which social media platforms to choose based on your objectives?
  • How to deploy a publication strategy that generates awareness and engagement?
  • How to turn social media into providers of qualified leads?

Analysis and best practices in this 100% B2B, 100% social media whitepaper.

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