Insurance decision-makers

At the crossroads of digital, societal, and technological changes, insurance professionals must demonstrate vision, anticipation, and agility to stand out. This audience, including executives and managers from insurance companies, mutuals, provident institutions, and brokers, seeks to capitalize on technological advancements while placing a human-centered approach at the core of its action. With its flagship media brand L’Argus de l’Assurance, the Infopro Digital group provides an excellent avenue for advertisers looking to address and engage the target audience of insurance decision-makers.


Challenges facing insurance decision-makers

Bancassurance is one of the sectors with the most to gain from the latest technological innovations. Advances in Artificial Intelligence and Big Data are making it possible to refine risk assessment and tailor offers to the real needs of each customer. Technology can also be used to automate the underwriting and claims management processes, with the aim of achieving operational excellence and reducing costs.

qualified contacts
qualified contacts
L'Argus ref. for 9 /10 pro.
L'Argus ref. for 9 /10 pro.
executive readers per issue
executive readers per issue

Advertisers aiming to reach this target must also consider the challenge of regulatory compliance for insurance actors, particularly in areas such as data protection, fraud prevention, and risk and solvency management (Solvency II).

Insurers must also focus on customer experience and loyalty to strengthen and expand their market share. This involves providing seamless, personalized, and omnichannel digital journeys, with functional mobile applications that simplify processes and bring insurers closer to their clients.

Finally, the insurance industry is also impacted by environmental and societal challenges. Decision-makers must assess risks related to extreme weather events (floods, storms, droughts) and adjust their pricing models and technical provisions accordingly. They must also integrate environmental, social, and governance (ESG) criteria into their investment decisions and develop sustainable insurance products (green insurance, guarantees related to sustainable mobility, coverage tailored to circular economy projects, etc.).


Target insurance decision-makers with Infopro Digital


Insurance is one of the six key sectors of the French economy extensively covered by the media brands of the Infopro Digital group, with the essential L’Argus de l’Assurance. Boasting a monthly audience of over 130,000 readers, L’Argus de l’Assurance is considered THE reference by 92% of industry professionals (TNS Sofres Study).

On the agenda: regulatory insights, technological monitoring, expert opinions, exclusive reports, sector analyses, event coverage, and showcasing best practices to assist insurers in overcoming today’s and tomorrow’s challenges.

Capitalize on the credibility and endorsement of L’Argus de l’Assurance and reach the audience of insurance professionals where they are. We provide innovative, tailor-made, data-driven solutions to showcase your expertise, build your brand image, and/or highlight your commitments.

targeting Insurance Professions

92% of professionals consider L’Argus de l’Assurance as the reference in their field (TNS Sofres Study).

39 minutes / 1.6 number of pickups / 8 circulation rate (TNS Sofres Study).

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L’Argus de l’assurance

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