Bancassurance is one of the sectors with the most to gain from the latest technological innovations. Advances in Artificial Intelligence and Big Data are making it possible to refine risk assessment and tailor offers to the real needs of each customer. Technology can also be used to automate the underwriting and claims management processes, with the aim of achieving operational excellence and reducing costs.
Advertisers aiming to reach this target must also consider the challenge of regulatory compliance for insurance actors, particularly in areas such as data protection, fraud prevention, and risk and solvency management (Solvency II).
Insurers must also focus on customer experience and loyalty to strengthen and expand their market share. This involves providing seamless, personalized, and omnichannel digital journeys, with functional mobile applications that simplify processes and bring insurers closer to their clients.
Finally, the insurance industry is also impacted by environmental and societal challenges. Decision-makers must assess risks related to extreme weather events (floods, storms, droughts) and adjust their pricing models and technical provisions accordingly. They must also integrate environmental, social, and governance (ESG) criteria into their investment decisions and develop sustainable insurance products (green insurance, guarantees related to sustainable mobility, coverage tailored to circular economy projects, etc.).
Insurance is one of the six key sectors of the French economy extensively covered by the media brands of the Infopro Digital group, with the essential L’Argus de l’Assurance. Boasting a monthly audience of over 130,000 readers, L’Argus de l’Assurance is considered THE reference by 92% of industry professionals (TNS Sofres Study).
On the agenda: regulatory insights, technological monitoring, expert opinions, exclusive reports, sector analyses, event coverage, and showcasing best practices to assist insurers in overcoming today’s and tomorrow’s challenges.
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