L'Argus de l'assurance

The No. 1 media brand in insurance: since 1877, L'Argus de l'Assurance has been informing, enlivening and uniting decision-makers in the sector.

Argus Assurance InfoPro Media Digital Courtage garantie

Make sure you're hitting the right targets!

The leading media brand for insurance decision-makers

The go-to publication for insurance professionals since 1877

The only certified trade publication in its sector, L’Argus de L’Assurance, with its 12 full-time journalists, is the largest editorial team in France dedicated to monitoring and analysing the insurance sector.


BtoB readers


Page views / month


Unique visitors / month

The leading media in the insurance sector

Through its weekly magazine, website, and newsletters, L’Argus de L’Assurance provides expert information to all players in a major economic sector: companies, mutual insurers, social protection groups, brokers, general agents, assistance companies, and experts.


Its editorial team of twelve specialist journalists keeps abreast of the latest news on a wide range of insurance products and covers home, motor, health, personal protection, major risks, cyber, retirement, etc., as well as their distribution and regulations.


It endeavours to decipher the many government projects that have an impact on the insurance and brokerage industries and to report on the projects undertaken by professional federations and intermediary associations.

Founded in 1877, L’Argus has been covering today’s and tomorrow’s issues at the heart of the insurance industry for more than 140 years, whether they concern the entry into force of the many consumer protection reforms stemming from the European Union, the integration of new technologies, particularly those linked to artificial intelligence, or investment in the ecological transition. Insurance is a key financer of the economy and businesses.

L’Argus de L’assurance applies its expertise to the many trade fairs, conferences and training courses it organises, as well as through the publication of reference works.

A powerful multi-media ecosystem

  • Magazine: 15,000 copies
  • Research: our team of experts will work with you to gather figures (awareness, satisfaction, perception, etc.) on your market as part of ad hoc research and to involve you in our editorial research.
  • Content: our integrated agency produces your content: white papers, articles, videos, infographics, webinars, etc.

Visibility - Affinity - Security: your winning trio

A powerful, affinity-based web audience:

  • Website: 606,000 unique visitors per month (* Source: AT Internet 2021)
  • 5 newsletters: La Matinale 19,500 subscribers, Green 31,200 subscribers, La Tech 31,000 subscribers, Les Distributeurs 30,900 subscribers, 2023 the launch of the new Nominations newsletter.
  • Data: 127,000 qualified insurance contacts via 4 solutions (lead generation, emailing, inbound marketing and CRM enhancement).

Events to interact with insurance professionals

  • Conferences: 6 meetings a year on topical issues and industry challenges
  • Conferences: 5 key events – Next Insurance, Grand Forum de l’Assurance, Inside IARD, REAVIE, L’Argus Factory
  • Trophies: 3 awards highlighting the innovative capacity of the various players in the insurance sector – Argus d’Or, Argus de l’Innovation Mutualiste et Paritaire, Argus du Courtag
  • Webinars: video programmes produced by the editorial team or partner experts, hosted and broadcast on argusdelassurance.com
  • Tailor-made events: we organise your ultra-targeted business meetings in the format of your choice, hybrid or digital. Join our tailor-made events to meet high-level executives. Join our tailor-made events to meet high-level executives.

Gain marketing expertise

View all our resources

News & highlights
to take note of

Visit the blog


Reavie 2023, the 33rd annual meeting of insurance professionals 

Learn More sur l'article


Assurer pour le climat, l'événement pour impacter l’avenir 

Learn More sur l'article


Les Argus d’Or 2023

As the leading media brand within the Infopro Digital group, L’Argus de L’assurance organizes “Les Argus d’Or” to reward the most innovative insurers in the market. 15 trophies will crown the projects, initiatives, and campaigns that are driving change in a sector known for its dynamism

Learn More sur l'article


The Lemoine Law: L'Argus de l'assurance takes stock

One year after its enactment, the editors of L’Argus de l’assurance, an Infopro Digital Group publication, have drawn up an initial detailed assessment of the Lemoine Act.

Learn More sur l'article
Visit the blog

Your dedicated contact

Andrea ROIG: +33 1 77 92 96 46

Contact Us
This site is registered on wpml.org as a development site.