Local authorities & elected officials

With nearly 35,000 municipalities, 101 departments, and 18 regions, France's local government landscape represents a significant, promising, and dynamic market. Despite the specificities of public service, local authorities share many challenges and issues with the private sector. Leveraging its powerful brands deeply rooted in the habits of local decision-makers, the Infopro Digital group equips advertisers to target and engage this strategic audience.


The specificities of the audience of local authorities and elected officials

Envisioning the territories of tomorrow in the face of the great challenges of the 21st century while providing pragmatic, actionable, and immediate responses to the concerns of citizens. This quest for balance between short and long terms structures public action and guides the daily lives of local decision-makers.

Active & Named Contacts
Active & Named Contacts
Professionals consult LGDC
Professionals consult LGDC
Techni.Cités readers
Techni.Cités readers

Advertisers wishing to deploy a marketing campaign on Infopro Digital’s media brands targeting local authorities and elected officials must take into account the major challenges of this audience:

  • Social cohesion and the fight against inequalities: Local authorities must work to reduce social and territorial inequalities by implementing policies for integration, housing, education, and mobility. This also involves combating precariousness and promoting access to public services for all
  • Ecological transition: Local authorities and elected officials are at the forefront of implementing ecological transition policies such as sustainable mobility development, renewable energy expansion, biodiversity preservation, and the promotion of the circular economy ;
  • Inflation: Faced with rising prices and the erosion of purchasing power, local authorities must manage the consequences of inflation on their budget, find solutions to limit price increases for public services, and support the most vulnerable households;
  • Territorial reindustrialization by supporting the development of future sectors, encouraging innovation, and attracting investments to stimulate employment and local growth. ;
  • Governance and citizen participation: Local authorities must strengthen local democracy by involving citizens more in decision-making processes, promoting transparency, and developing citizen participation tools ;
  • Attractiveness of the public sector: Local authorities are faced with the need to attract and retain talent in the public sector by offering attractive career prospects, modernizing working conditions, and adapting skills to changes in the public sector ;
  • Water shortage: Managing water resources is a major challenge for local authorities that must anticipate shortages, optimize water use, preserve resource quality, and develop sustainable solutions to ensure water supply to their territories.


Address and engage the audience of elected officials with Infopro Digital

To help elected officials and local decision-makers address the major challenges of the 21st century and envision the territories of tomorrow, the Infopro Digital group mobilizes its teams daily through exceptional editorial initiatives close to the field, but also with the perspective required for territorial planning.

Speak out on media brands massively read by local decision-makers such as La Gazette des Communes, Le Courrier des Maires, or La Lettre du Cadre, and make your value proposition known to a highly targeted audience actively seeking partners.


targeting Local authorities & elected officials

  • 82% of regular readers of Techni.Cités participate in purchasing decisions.
  • Le Courrier des Maires has a penetration rate of 38% among elected officials.
  • 85% of local decision-makers consult La Gazette des Communes brand.
  • 52% of La Gazette readers believe that advertising in professional press carries valuable information.
Gazette des Communes
La Gazette des communes
Courrier Des Maires Maire Mairie Elu Election Assemblee Service Public Collectivites Etat Region Territoires Communautes
Le Courrier des Maires
Lettre Du Cadre Marketing Communication Digital Travail Collectivités Administration Service Public
La Lettre du cadre
Technicites Collectivites Territoires Marketing Femme Decideur Prescripteur Sales Communication Equipe Team Digital Dispositif Campagne Media Presse
Associations Mode Emploi Marketing
Association mode d’emploi
Acteurs Sport Club Marketing Communication Equipe Team Digital
Club Acteurs du Sport
Club Education Vie Scolaire Marketing Sales Communication Equipe Team Digital Brainstorming Collectivites Public
Club éducation & vie scolaire
Club Sante Social Collectivites Administration Service Public Marketing
Club Santé social

Our resources

Gain marketing expertise

View all our resources
View all our resources

Our Solutions

Our solutions for targeting Local authorities & elected officials

Lead generation

Our B2B Data

Make the most of our exclusive, GDPR-compliant, PPP-certified database for targeted, high-performance marketing campaigns aimed at your professional communities.

Digital marketing


Our digital experts will drive your campaigns to meet the challenges of raising awareness and identifying leads. Their mission: to optimise the results of your campaign with our unique B2B audience.



The print format has not said its last word! Quite the opposite, in fact.

Our solutions – inserts, adverts, special operations, etc. – allow you to stand out from the crowd by associating yourself with the endorsement of our brands.

Digital marketing

Social media

Boost your campaigns with turnkey Social Media solutions to reach your core B2B target audience. Whether your objectives are awareness, traffic or conversion, our solutions are tailored to your needs.

Brand content

Brand content

Never has it been more necessary to offer your audiences high-value content. In the age of information overload, we accompany you in providing content in various formats that is relevant and distinctive.

Lead generation


Thanks to email marketing, you reach qualified B2B leads directly in their inbox! We offer you 4 million intentional contacts to enter new markets and recruit your future clients…

Digital marketing

Special operations

Let’s work together to devise the cross-channel solution that’s right for you. Our teams of experts, combined with our brands, will help you achieve your objectives in terms of brand awareness, expertise and business acceleration.

Contact us and bring your project to life !

Our teams are at your disposal to work with you in shaping the best B2B marketing strategies.

Contact Us
This site is registered on wpml.org as a development site.