LSA strengthens its editorial focus on innovation

in retail and mass consumption.


Retail : LSA bolsters its editorial setup on innovation

LSA, the benchmark media brand for retail professionals, is consolidating its editorial strategy around the theme of innovation in retail and mass consumption. The aim is to keep up with the frenetic pace of technological advances and to provide tools for professionals who want to use innovation to boost their performance and competitiveness. Here’s a closer look at LSA’s new ‘innovation’ events! 

Dispositif Editorial Innovation LSA

The digitisation of the retail sector is set to accelerate in 2022, increasing both the challenges and the opportunities for professionals who are working hard to make the digital shift. It has to be said that the meteoric rise in French consumer habits is forcing the industry to constantly reinvent itself in order to meet the expectations of increasingly demanding consumers. The conclusions of a study by Keyrus point in this direction:

  • 83% of consumers believe that the future of shopping is hybrid;
  • 61% of Generation Z consumers believe they are likely to forget a brand that does not have an online presence;
  • The development of mobile applications in retail will increase by 226% between 2020 and 2021;
  • 84% of consumers expect innovations such as cashback, online payment in several instalments and automated payment via identification;
  • 28% of internet users plan to take part in a live shopping event;
  • 90% of consumers expect brands to get involved in one or more causes and help them to consume better, for example by promoting local production, short distribution channels or fair trade.


LSA is doubling down to cover innovation in retail.

LSA, the leading editorial force in France dedicated to retail news, is pulling out all the stops to document the digital transformation of the sector and shine a spotlight on the latest innovations that promise to disrupt commercial practices, distribution, and consumption habits in the country.

So, the brand from the Infopro Digital group deploys a powerful editorial ecosystem, including:


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