La Revue du Jouet

The professional media of reference for all players in the toys and games industry. Every month, the editorial team offers in-depth analysis of the sector, key figures, decoded and commented on to help you understand and analyze the market, and news from specialized and general retailers, suppliers and institutional bodies to keep you informed of new products and events in the industry.

Revue Du Jouet Magasin Distribution Retail Professionnel B2B BtoB Enseignes Commerces Marketing Sales

The reference media in the toys and games industry

The key to reaching decision-makers in the industry 

Reach a qualified target of toy and game professionals with our powerful multi-media solutions.


Copies per issue


Newsletter subscribers


page views/ month

La Revue du Jouet is the leading media outlet for toy and game professionals.

Aimed at specialist and general retailers, suppliers, players in the world of entertainment and licensing, and related children’s and family markets, La Revue du Jouet covers all the information available to those involved in the industry:

  • The latest news from specialized and general retailers, suppliers and institutional bodies, to help you better understand the games, toys and licensing market, its environment and its economic and media events.
  • Detection of new trends and deciphering of strategies and latest innovations in the games and toys sector, with expert insights to spot best practices and anticipate future phenomena via thematic dossiers on all the sector’s product families, licenses and media.
  • Access to all market and advertising investment data analyzed and commented on by experts: monthly sales barometer (exclusive to NPD), media investment (exclusive to Kantar), and consumer studies (exclusive to JuniorCity).

Every year, La Revue du Jouet organizes the industry’s major event, the Grand Prix du Jouet, which rewards the year’s most innovative toys and games.

Rich and expert content

Our expertise in the games and toys market is recognized and unique. We offer a range of formats and solutions to reach your audiences with high-value-added content:

  • Advertising in the magazine (10 issues per year) at a rate of 4000 copies distributed per issue
  • Editorial content, video, audio… to get your message across in an editorialized way
  • Studies to gather data and/or associate your brand with a market theme

A strong digital presence

La Revue du Jouet also has a strong digital presence:

  • Website: over 15,000 page views every month and nearly 10,000 unique visitors (* XitiOctober 2020)
  • Newsletter: Over 10,500 precisely targeted subscribers
  • Data: an ultra-qualified database to identify your future leads

Events to bring people together and promote themselves

Whether face-to-face or online, events are an opportunity to bring your audiences together in a unique, dedicated place and time.

  • Face-to-face events: conferences, congresses, awards…
  • Webinars to interact with industry decision-makers
  • Les Grands Prix du Jouet: Open to all manufacturers, the Grands Prix du Jouet are the major benchmarks for our industry. Awarded by a jury of professionals from various distribution channels, the games and toys receive a unique quality label designed to encourage consumers to make the right purchase.

Gain marketing expertise

View all our resources

Your dedicated contact

Andrea ROIG: +33 1 77 92 96 46


Contact Us
This site is registered on as a development site.