L’Usine Digitale

Since 2013, L'Usine Digitale has been the leading media on digital transformation for manufacturing, retail, public works & construction, banking & insurance, healthcare, local authorities, training, etc. L'Usine Digitale inspires decision-makers on topics such as IoT, cybersecurity, AR/VR, AI, Simulation, "Future of work", fintech, industry 4.0, etc.

l'Usine Digitale

The benchmark medium for the digital transformation of businesses

The leading source of information for digital transformation decision-makers

Since 2013, L’Usine Digitale has been the media brand for the digital transition of businesses in all sectors of the economy: manufacturing, retail, construction, banking and insurance, healthcare, local authorities, training, etc. on a variety of topics ranging from IoT and cybersecurity to fintech and industry 4.0. As such, we can offer you our audiences and our brands to communicate with your core target audience and benefit from a powerful, affinity-based audience.


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In companies, digital transformation is revolutionizing everything: business models, work methods, sales approaches, and competitiveness. Artificial intelligence, cloud computing, Internet of Things (IoT), extended reality (XR), 5G, and more are driving this change.

L’Usine Digitale enables professionals from all sectors to understand how and why new technologies are transforming (and will continue to transform) their professions.


The editorial team at L’Usine Digitale uncovers innovations and new trends in advance, reporting on case studies and best practices from both new disruptive players, as well as established companies that are evolving successfully. They decode market shifts and analyze the trends to follow… or avoid.


In figures :

  • 61% of IT decision-makers (* Médiamétrie//NetRatings – Ad Hoc Service – all rights reserved by NetRatings 2015 / Médiamétrie 2020)
  • 472: affinity index for executives and managers (* Médiamétrie/NetRatings – Ad Hoc service)
  • 57% of visitors believe that advertising on the site provides information (* Médiamétrie/NetRatings Ad Hoc Service)

The meeting for decision-makers dedicated to digital transformation.

We advise you and activate the most relevant levers to meet your objectives :

  • Advertising in the magazine: platforms to boost your visibility and reputation by associating with our reference brand.
  • Studies: gathering of quantitative data about your market to showcase your expertise on a theme and query your market.
  • Content: an integrated agency for your content marketing strategies.

**Transform an engaged audience into leads**

  • Website: 774,000 visitors and 1.2 million page views per month.
  • Newsletter: over 36,000 subscribers to the daily newsletter.
  • Data: 662,000 active email addresses in the database.
  • A strong presence on social media: 85K followers on Twitter, 29K on Linkedin, and 20K on Facebook.

Events for a strengthened audience and increased visibility.

  • In-person, hybrid (in-person + digital), or 100% digital events
  • Tech Meet-ups: a series of interactive web conferences led by inspiring experts, broadcasted live and available for replay on usine-digitale.fr
  • Webinars: over 2,700 participants in 2021.

Gain marketing expertise

View all our resources
View all our resources

Your dedicated contact

Andrea ROIG: +33 1 77 92 96 46

Contact Us
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