Increasing efficiency and productivity, and cutting costs… are the number one missions of the administrative and financial departments. To achieve this, it is essential to look at the big picture and see far ahead while staying on course.
Infopro Digital’s editorial teams work in the field every day to help these CFOs. To provide these decision-makers with the raw material they need to make informed decisions with a good understanding of the issues at hand and the new tools available.
To make their message resonate with the audience of Chief Financial Officers (CFOs), advertisers must take into account several specificities inherent to this target :
Administrative and Financial Departments (AFDs) must deal with a number of challenges related to the macroenvironment (regulation, geopolitical tensions, technology, etc.) and the microenvironment (relationships with suppliers, internal processes, competitive intensity, etc.). Advertisers’ communication to this target must take into account the following challenges :
Capitalize on the notoriety and credibility of Infopro Digital media brands to address and engage the Chief Financial Officers (CFOs) target. Integrate your communication into our editorial devices focused on regulatory issues, market trends, and sector analyses, and demonstrate the value of your proposition to CFOs.
Make the most of our exclusive, GDPR-compliant, PPP-certified database for targeted, high-performance marketing campaigns aimed at your professional communities.
Tailor-made editorial solutions that commit your brand to a high-performance, meaningful content strategy. For you, our in-depth knowledge of the interests and lifestyles of your professional audiences.
The print format has not said its last word! Quite the opposite, in fact.
Our solutions – inserts, adverts, special operations, etc. – allow you to stand out from the crowd by associating yourself with the endorsement of our brands.
This is THE essential communication tool for positioning your company as an expert in your sector and engaging in dialogue with prospects who are actively seeking information on your key issues.
Let’s work together to devise the cross-channel solution that’s right for you. Our teams of experts, combined with our brands, will help you achieve your objectives in terms of brand awareness, expertise and business acceleration.