How can we make working conditions optimal, both in the workplace and remotely? How can we give demanding employees the feeling that they have the very best to work with?
These are the challenges facing general services over the next few years. Challenges at the crossroads of new HR issues, digital technology and CSR… which is to say that the issues are numerous but fascinating!
To help you make sense of this plethora of new approaches and new tools, our editorial teams cover all these issues from a bird’s eye view, but also with a finger on the ground.
From a relatively discreet function with a vague scope, General Services has gradually taken on a strategic dimension, in line with the emergence of decisive issues for the company: well-being at work, employer brand, talent shortage, sustainable development, new ways of working, etc.
This audience, which performs a “very cross-functional” support function, plays a pivotal role and gives concrete form, on the ground, to the strategic challenges of digital transformation, HR and CSR. Actively involved in implementing internal policies, improving processes and managing relations with third parties, General Services must also tackle the thorny issue of compliance.
In this context, it is essential for advertisers to understand the priorities and concerns of this audience. To address General Services effectively, for example, advertisers need to adopt a global, holistic approach that takes account of the multiple issues facing these professionals. It is also important to emphasise the added value, tangible benefits and ‘integrated’ nature of the solutions on offer, particularly in terms of efficiency, flexibility, sustainability and innovation.
This operationally focused audience expects concrete, ultra-practical content such as guides and comparisons. Finally, advertisers need to create opportunities for exchange and dialogue through interactive events that enable General Services managers to talk to their peers and share their experiences.
To promote your value proposition effectively, your communication campaign aimed at General Services needs to be contextualised in light of the new challenges facing General Services:
General Services departments need to take a step back and look at the future while facing up to the reality on the ground. This is why our editorial teams deploy exceptional editorial resources throughout the year, to support Facility Management professionals and equip them to carry out their duties.
Speaking to media such as L’Usine Nouvelle, Auto Infos, La Gazette des Communes and Le Moniteur des Travaux publics et du Bâtiment means addressing and engaging the General Services audience with unprecedented precision, and benefiting from the backing and credibility of strong, recognised media brands.
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