Buyers of IT equipment and services represent a heterogeneous and particularly demanding audience. This profession has gradually emerged from the shadows in the wake of digital transformation… a transformation that has undeniably accelerated after the pandemic.
In a technologically vibrant landscape and a particularly turbulent regulatory macroenvironment, these professionals must make strategic decisions and invest wisely to support the growth of their companies. Their challenge is further exacerbated by an uncertain economic situation that requires them to secure their decisions.
When speaking to buyers of IT equipment and services, you need to take into account the specific characteristics of this profession:
Our journalists use a range of exceptional editorial tools, including surveys, reports, interviews, studies and a rigorous technology watch, to help IT managers with their transformation, and not just on the technical side.
Speaking to media such as L’Usine Digitale, L’Usine Nouvelle and Industrie et Technologies means addressing and engaging the audience of IT managers with surgical precision. It also means capitalising on the credibility and legitimacy of these strong brands, which are widely read by buyers of IT equipment and services.
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