Buyers have always called on a wide range of skills, from commercial negotiation to knowledge of regulations and often a command of English. All of these skills are needed to help organisations spend less while maintaining the quality of their products and services.
But in recent months, the Purchasing function has found itself – somewhat unwillingly – at the heart of crucial issues for companies: procurement, with the threat of shortages of certain materials, and the environment, with the challenges of decarbonisation and short supply chains.
Against this backdrop, it is vital to stay informed and ahead of the trends.
Advertisers looking to effectively target and engage the audience of purchasing decision-makers on Infopro Digital media brands must take into account the following specificities:
The purchasing function operates in a volatile and turbulent macro environment, marked by geopolitical tensions that exacerbate supply threats, tightening regulations on third-party compliance, and environmental challenges.
For information, inspiration, and anticipation, purchasing decision-makers rely on the editorial initiatives deployed by our media brands: technological and regulatory monitoring, sector analyses, expert interviews, exclusive reports, etc. Our journalists are on the ground to bring value to buyers, a significant readership of the Infopro Digital group.
Show your expertise, promote your value proposition, and communicate your commitments to an engaged and highly targeted audience!
Make the most of our exclusive, GDPR-compliant, PPP-certified database for targeted, high-performance marketing campaigns aimed at your professional communities.
This is THE essential communication tool for positioning your company as an expert in your sector and engaging in dialogue with prospects who are actively seeking information on your key issues.
The print format has not said its last word! Quite the opposite, in fact.
Our solutions – inserts, adverts, special operations, etc. – allow you to stand out from the crowd by associating yourself with the endorsement of our brands.
Let’s work together to devise the cross-channel solution that’s right for you. Our teams of experts, combined with our brands, will help you achieve your objectives in terms of brand awareness, expertise and business acceleration.
Never has it been more necessary to offer your audiences high-value content. In the age of information overload, we accompany you in providing content in various formats that is relevant and distinctive.
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