Although it has been criticised for being somewhat disconnected from ‘real’ performance indicators and for its tendency to evaluate itself using vanity metrics, the Marketing and Communications Department is now fully and directly involved in the company’s commercial performance, while also contributing to the CSR effort and driving the organisation’s digital transformation.
It is a fact: we no longer do marketing as before, and we no longer do communication just for the sake of it, without worrying about return on investment and real contribution to booking. Advertisers who want to target and engage the audience of Marketing and Communication Departments must tailor their message to the numerous challenges of this target :
With 35 leading media brands covering 6 key sectors of the French economy, Infopro Digital supports and equips advertisers who want to address and engage the strategic target audience of Marketing and Communication Departments through powerful, data-driven advertising solutions tailored to their objectives of brand awareness, lead generation, influence, employer branding, and CSR.
Our digital experts will drive your campaigns to meet the challenges of raising awareness and identifying leads. Their mission: to optimise the results of your campaign with our unique B2B audience.
Thanks to email marketing, you reach qualified B2B leads directly in their inbox! We offer you 4 million intentional contacts to enter new markets and recruit your future clients…
Let’s work together to devise the cross-channel solution that’s right for you. Our teams of experts, combined with our brands, will help you achieve your objectives in terms of brand awareness, expertise and business acceleration.
This is THE essential communication tool for positioning your company as an expert in your sector and engaging in dialogue with prospects who are actively seeking information on your key issues.
Boost your campaigns with turnkey Social Media solutions to reach your core B2B target audience. Whether your objectives are awareness, traffic or conversion, our solutions are tailored to your needs.
Never has it been more necessary to offer your audiences high-value content. In the age of information overload, we accompany you in providing content in various formats that is relevant and distinctive.
The print format has not said its last word! Quite the opposite, in fact.
Our solutions – inserts, adverts, special operations, etc. – allow you to stand out from the crowd by associating yourself with the endorsement of our brands.