Manufacturing decision-makers

Manufacturing's share of France's GDP has largely eroded since the 1980s in the face of intensifying international competition and the transition to a service economy. Although France began to reflect on its reindustrialisation at the end of the 2000s, this salutary impetus has been hampered by a turbulent macro-environment. For their part, manufacturers are having to navigate a landscape driven by three major challenges: decarbonisation, relocation and the digital transformation of manufacturing.


The specificities of the manufacturing decision-makers audience

The goal of carbon neutrality by 2050 requires industrial companies to rethink their energy model and commit to a low-carbon approach. Decision-makers need to invest in renewable energies, improve the energy efficiency of their production processes and reduce their dependence on fossil fuels. They must also take into account the entire value chain, from product design to recycling, to minimise greenhouse gas emissions and promote a circular economy.

active contacts
active contacts
affinity index manufacturing
affinity index manufacturing

With growing awareness of the economic, social and environmental issues at stake, “Made in France” is gaining ground, especially in the wake of a pandemic that has put the thorny question of sovereignty back on the table. Industrial decision-makers are faced with the challenge of relocating their production while remaining competitive, taking into account production costs, the availability of local skills and government incentives (tax credits, subsidies, administrative facilities).

They also need to work closely with investors and local authorities to put in place appropriate infrastructure, while ensuring the profitability and sustainability of their relocation projects. This effort to reindustrialise regions does not mean a return to polluting manufacturing. It represents a golden opportunity to rethink industrial activity in light of major environmental challenges.

Finally, innovation and digital technology are the driving forces behind the reindustrialisation of our country. Decision-makers in the manufacturing sector need to take advantage of new technologies such as artificial intelligence, robotics, the Internet of Things and blockchain to cut production costs (and encourage relocation), reduce the carbon footprint of industrial activity and boost their competitiveness. They also need to invest in training and skills development for their employees to prepare them for the jobs of the future and encourage in-house innovation.



Target the audience of manufacturing decision-makers with Infopro Digital


Infopro Digital mobilises its sector expertise, its powerful media brands for this target group and its events dedicated to the manufacturing sector to serve advertisers who want to address and engage this audience, which is full of great business opportunities.

Speaking to media that are widely read by this audience, such as L’Usine Nouvelle, L’Usine Digital and Industrie et Technologies, means targeting key decision-makers in the manufacturing sector through tailor-made, data-driven marketing campaigns and expert editorial content. The aim is to promote your value proposition, strengthen your brand image, reveal your commitments and generate leads from a targeted, committed and intentional audience.

targeting manufacturing professions

66% of Industrie & Technologies readers are involved in their company’s innovation process (* Source: Qualtrics 2021 study),

55% of executives and managers with decision-making power in professional purchasing consult [](,

61% of executives and managers who read L’Usine Nouvelle do not read any other business magazine,

Index 429: L’Usine Nouvelle is the brand with the greatest affinity with the industrial sector (* ACPM Influence 2021)

Usine Nouvelle
L’Usine Nouvelle
Industrie Technologie Marketing Equipe Usine Industriel Achat Fabrication IT Digital Informatique
Industrie & technologies
l'Usine Digitale Marketing Numérique
L’Usine Digitale
Industrie Pharma média
Industrie Pharma
Galvano Organo Industrie Marketing Audit Industriel Achat B2b Btob
Galvano Organo
Pastiques Et Caoutchouc Industrie Marketing Audit Equipe Zone Check Usine Industriel Achat B2b Btob Fabrication Plastique
Plastiques et Caoutchoucs
Emballage Magazine Conditionnement Industrie Marketing Equipe Usine Industriel Achat B2b Btob Fabrication Robot
Emballages Magazine
Industrie Pharma Pharmacie Recherche Btob B2b Chimie Professionnels Industriels Pharmaceutique
Info Chimie
Formule Verte Industrie Marketing Audit Equipe Usine Industriel Achat B2b
Formule Verte

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Our solutions for targeting Manufacturing professions

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« We reached out to Infopro for advertorial content. We are pleased with the results achieved. »

Manuela Arjona Rambla

Sp Group Spain

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