More than 65% claim that supermarkets can no longer refuse to commit to sustainable development.

Several actions need to lead to a quality-price-CSR compatibility and address the economic, social, and environmental challenges of the coming decades.

Overconsumption, food scandals, and the dominance of certain international marketplaces… It’s the notion of trust that needs to be placed at the centre of the consumer-distributor-brand relationship.

This whitepaper presents four key areas of action accompanied by market data and current concrete examples.

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