An effective setup for presenting Pinterest features from three different perspectives.

Video reports
3
Video reports
Complementary perspectives
3
Complementary perspectives
LSA dedicated space
1
LSA dedicated space

An effective setup for presenting Pinterest features from three different perspectives.

The setup

Pinterest enlisted Infopro Digital Stories to promote its latest shopping features through three complementary perspectives:

  1. The content creator
  2. The Pinterest user (La Redoute)
  3. A marketing expert from Havas Market

Three videos share the different viewpoints of users regarding the features offered by Pinterest: creators share their experiences, the client – La Redoute – explains how Pinterest meets its needs, and the expert from Havas Market provides context by aligning these features with recent shopping behavioural trends.

The dedicated Pinterest space

Watch the videos on the dedicated space “Pinterest, the shopping platform from inspiration to realization”